Social media is one of the smartest digital channels to market your business. But with vast opportunity comes a bit of trepidation. This fuss-free listicle dives into the basics of social media marketing.
Copywriting is a form of persuasive writing that aims to increase a company’s brand awareness with the goal of convincing a person to complete a specific action.
Good copy gives your audience a peek into the heart and soul of your business. We call this: brand identity.
Your company’s brand identity is an important part of building trust, and recent research showed that 82% of consumers prioritize brands with values that align with their own.
So now that you know what copywriting is and why it matters, let’s dive into Social Media copywriting.
According to a recent Statista study, roughly 59.4% (4.76 billion individuals) use social media every day.
Whether you’re a Marketing expert like me or a stone mason, your future customer likely uses some form of social media. So it’s very smart for business owners to advertise their businesses on social.
And curating social media content that provides value for your audience largely increases the odds of converting a consumer into your customer.
So let’s hop into 3 simple ways to kick-start social media copywriting for your business!
The easiest way to establish brand identity on social media is with organic content. Organic content includes activities that are not promoted with paid advertisements.
Think about who you want to speak to (your target audience) and what you want to say to them (your message) and what activity you want to persuade them to complete (your conversion goal).
Once you have a few goals nailed down, begin brainstorming the types of posts that will stand out to your future customers.
Whether your organic posts include high-quality images of your products, royalty-free stock images, or a reel that covers a day in your life at work, make sure your copy (the words that go on your post) is conversational and includes a strong call to action.
After posting organic content regularly for a few weeks. Take a look at your audience insights.
Analyze details like:
Did you know Instagram gives business owners a breakdown of where their audiences live in the US or worldwide?!
All of this information can help shape your paid advertisement budget and strategy.
Whether you choose to promote your best-performing social media post or create new material based on the insights you gathered, make sure you have a measurable goal in mind before you publish a paid ad, and always record your campaign results afterward.
Last but not least, interacting with prospective customers via social media comments on your posts or popular posts from other creators is an easy, smart way to build your company’s brand identity.
The next time you see a viral post that is relevant to your company’s products, add a comment from your business page that includes something unique and valuable.
As you curate social media content for your business, remember that Social Media marketing is more of a marathon than a sprint.
Building trust and honing your company’s brand identity takes quality content, a smart marketing strategy, and, most importantly: consistency.
Worried that you won’t have the time or energy to devote to social media copywriting? Start small then gradually scale your output to avoid burnout.
Email me today to get started!~