We were tasked with ideating and executing a social media campaign for Comcast's collaboration with the Military Women's Memorial for the Color of Freedom Exhibit.
I pinpointed two cohorts and fleshed out strategic
content. I pitched our use of #HerStory after extensive
research. Mike Grieve, our head Strategist, mentioned that my concept and copy
was “beyond the client’s expectations” and also commended my consultative approach.
My assets had a CTR of 1.58% which is +222% versus Comcast’s
benchmark. On Twitter, the content received 1700 likes, 400 retweets, and 20 new followers.