Military Women's Memorial

Project background

We were tasked with ideating and executing a social media campaign for Comcast's collaboration with the Military Women's Memorial for the Color of Freedom Exhibit.

Creative process

I pinpointed two cohorts and fleshed out strategic

content. I pitched our use of #HerStory after extensive

research. Mike Grieve, our head Strategist, mentioned that my concept and copy

was “beyond the client’s expectations” and also commended my consultative approach.

Final results

My assets had a CTR of 1.58% which is +222% versus Comcast’s

benchmark. On Twitter, the content received 1700 likes, 400 retweets, and 20 new followers.