National Savings Day

01 — Project details

Our target audience, UpMarket Millenials, already understood the importance of saving money. But with inflation and burnout at an all-time high, we wanted to avoid our National Savings Day campaign feeling like just another burden.

02 — Creative process

My campaign, Celebrate the Reasons You Save, swooped in with a warm drink and a friendly reminder to stop, breathe, and reflect on the priorities that undergird our audience's savings goals.

My approach:

  1. took the audience back to the beginning of their financial journey.

  2. made the audience's WHY our campaign hero.

We love Celebrate the Reasons You Save! The concept is smart, and I also loved the risk you took implementing coffee puns!

―Marketing Director at Capital One

Brittany Dickey | Concrete Rose Enterprises

5015 Addison Circle #323 Addison, TX 75001 |

© Brittany Dickey | Concrete Rose Enterprises, 2023