Rethink Recovery

Project background

The Illinois Department of Human Services tasked our team with creating OOH assets to promote Medication-Assisted Recovery.

Creative process

I started my creative process by researching all things Illinois. I found amazing articles about the state's culture and jargon and was inspired to create a pitch that centered on Chicago's diverse culture. I pitched a Geo-concept that's inspired by the L line in Chicago.

From there, I used the train line as a metaphor for the journey of opioid recovery.

Final results

My creative became a client favorite and boosted traffic to our client's website and social media handles.

Brittany Dickey | Concrete Rose Enterprises

5015 Addison Circle #323 Addison, TX 75001 |

© Brittany Dickey | Concrete Rose Enterprises, 2023